Supplement VSL Funnel Design for Try Glutless – Health E-Commerce USA
Supplement VSL Funnel Design for Try Glutless – Health E-Commerce USA
Supplement VSL funnel design for Try Glutless was a full-funnel conversion project built to maximize revenue from every visitor who arrived at the brand’s flagship health supplement offer. Try Glutless is a US-based health supplement brand with a product designed to help people reduce gluten sensitivity and support digestive wellness. With a compelling product ready to scale, Try Glutless needed a complete, high-converting supplement VSL funnel — from the video sales letter landing page through to optimized upsell, downsell, and thank-you pages — built to drive conversions, maximize average order value, and reduce drop-off at every stage of the purchase journey.
About Try Glutless
Try Glutless is a health supplement brand focused on helping people live and eat more freely by addressing gluten sensitivity through their flagship supplement product. Operating in the highly competitive health and wellness e-commerce space, Try Glutless needed more than a great product — they needed a sales funnel that could communicate their product’s benefits persuasively, build trust with health-conscious consumers quickly, and convert cold traffic into buyers efficiently enough to support profitable paid advertising campaigns at scale.
The Challenge
Supplement e-commerce is one of the most conversion-demanding niches in digital marketing. Health-conscious consumers are skeptical by nature, the regulatory environment limits certain types of claims, and the competition for attention in the health supplement space is fierce. Try Glutless needed a VSL funnel designed specifically for these challenges — one that led with a compelling video sales letter experience, built trust through testimonials and social proof, and guided buyers through a structured post-purchase sequence designed to maximize average order value without creating friction or buyer’s remorse.
Every page in the funnel — the VSL landing page, the upsell pages, the downsell pages, and the thank-you page — needed to work as part of a cohesive, psychologically structured experience that maintained momentum from the initial purchase decision through to the final order confirmation. Drop-off at any point in the funnel represented lost revenue, so each transition had to be smooth, persuasive, and value-additive.
Our Solution
We designed the complete supplement VSL funnel in Figma — starting with a compelling, persuasion-focused VSL landing page built around the core principles of effective video sales letter design. The page was structured to complement and amplify the video content — using supporting copy, ingredient callouts, testimonials, and offer stacking elements to reinforce the VSL’s message and drive the viewer tow
