DeFi Lending Protocol Landing Page Design for CherryLend – Cardano Blockchain
DeFi Lending Protocol Landing Page Design for CherryLend – Cardano Blockchain
DeFi lending protocol landing page design for CherryLend was a dual-theme campaign project that required building two fully realized landing pages — one dark, one light — to effectively launch a decentralized lending and borrowing protocol on the Cardano blockchain. CherryLend is an open-source, non-custodial DeFi protocol that enables users to lend and borrow digital assets securely and transparently on the Cardano network. With a campaign launch imminent and a need to reach both crypto-native DeFi users and a broader blockchain-curious audience, CherryLend needed a modern, high-impact landing page duo that could communicate their protocol’s core values — security, transparency, and scalability — with clarity and visual conviction.
About CherryLend
CherryLend is a decentralized finance protocol built on the Cardano blockchain — one of the most energy-efficient and technically rigorous blockchain networks in the space. Their open-source lending and borrowing protocol allows users to access DeFi financial services without custodial risk, putting full control of assets back in the hands of the user. In a DeFi landscape where trust and transparency are the most valuable currencies, CherryLend’s non-custodial, open-source architecture gave them a compelling proposition — and they needed a landing page design that communicated it with the visual sophistication that the Cardano ecosystem deserved.
The Challenge
CherryLend faced a design challenge that sits at the intersection of crypto aesthetics and mainstream accessibility. Their target audience spanned experienced DeFi users who expected a visually polished, technically credible presentation, and newcomers to the Cardano ecosystem who needed the lending and borrowing concept explained clearly before they could evaluate the protocol’s value. The landing pages needed to serve both audiences simultaneously — without compromising the visual quality or technical credibility that serious DeFi users demanded.
The dual-theme requirement added a meaningful layer of creative complexity. Both the dark and light versions of the landing page needed to feel intentional, polished, and brand-aligned — not simply a color swap, but two fully considered visual experiences that could serve different campaign contexts, audience segments, or A/B testing scenarios while maintaining a coherent overall brand identity for CherryLend.
Our Solution
We designed both landing pages in Figma using modern design principles and a deeply user-centric approach — building each theme as a complete, standalone visual experience rather than simply inverting colors between versions. The dark theme was crafted for the crypto-native DeFi audience — bold, immersive, and technically sophisticated, using a visual language that felt native to the blockchain space and immediately communicated CherryLend’s credibility within it. The light theme offered a cleaner, more accessible entry point — approachable and clear, designed to convert a broader audience without sacrificing the protocol’s technical gravitas.
Both pages were structured around CherryLend’s core value proposition — open-source, secure, scalable, and non-custodial lending and borrowing on Cardano. Key protocol features were presented through clear, benefit-driven sections that explained the mechanics of DeFi lending in a way that was informative without being overwhelming, and credible without being exclusionary. Transparency and non-custodial security messaging were given prominent placement throughout both themes — directly addressing the trust concerns that represent the primary barrier to DeFi adoption for new users.
Key Features
- Dual dark and light theme DeFi landing page design in Figma for campaign flexibility
- Cardano blockchain lending and borrowing protocol feature presentation
- Open-source, non-custodial, and transparency value proposition messaging throughout
- Modern design principles applied across both themes for visual consistency
- Broad audience architecture serving both DeFi natives and blockchain newcomers
- Security and trust signals strategically positioned throughout both landing pages
- Fully responsive design optimized across desktop, tablet, and mobile devices
Results & Outcome
CherryLend launched their campaign with two polished, h
