Business Funding Website UI/UX Design for Business Loan Brokers – Figma
Business Funding Website UI/UX Design for Business Loan Brokers – Figma
Business funding website UI/UX design for Business Loan Brokers was a complete Figma redesign covering the full design process — research, UX flow, wireframing, and high-fidelity UI — for a business loan and credit-building platform. Business Loan Brokers connects business owners with the right funding solutions from a network of 300+ lenders, while also helping them build long-term business credit. With a product spanning a wide range of funding types, credit-building tools, and a multi-step matching flow, the existing website needed a redesign that could present complex financial options clearly and move visitors confidently toward funding.
About Business Loan Brokers
Business Loan Brokers is a financial intermediary that matches business owners with funding solutions — from SBA loans and lines of credit to equipment financing and merchant cash advances — sourced from a network of over 300 lending partners. Beyond funding, the platform helps business owners establish and grow their business credit profile through its Fundability software, vendor and trade line access, and credit score monitoring. Serving business owners across industries who need both fast capital and long-term financial strength, Business Loan Brokers needed a website that could build trust quickly, simplify a genuinely complex product range, and guide visitors smoothly from first visit to funded.
The Challenge
Business Loan Brokers offers a wide breadth of funding products — asset-based lending, working capital, term loans, and specialized financing — plus a separate credit-building track. The existing site struggled to present that many options without overwhelming visitors, and lacked a guided path that could match different business owners to the right solution for their situation.
The redesign needed to simplify a multi-step “smart matching” funding flow into something intuitive and low-friction, present a large volume of testimonials and funding scenarios in a way that built credibility without cluttering the page, and give equal, clear weight to both sides of the business — funding today and credit strength tomorrow — so neither felt secondary to the other.
Our Solution
We led the full UI/UX design process in Figma — starting with UX flow mapping across the funding finder, funding solution pages, and credit-building tools, then moving into wireframes to establish a clear, logical structure before any visual design work began.
From there, we designed the complete high-fidelity interface in Figma: a homepage built around the two core value propositions of fast funding and long-term credit building, a simplified multi-step funding-match flow, structured funding solution pages organized by category, and credibility-focused sections for testimonials and real funding outcomes. Every screen was designed to reduce decision friction and make a wide range of financial products feel approachable rather than overwhelming.
The final Figma files were handed off fully structured and developer-ready, giving Business Loan Brokers a clear, cohesive design foundation to build the live site from.
Key Features
- Full UX flow, wireframing, and high-fidelity UI design in Figma
- Simplified multi-step funding-match flow designed to reduce friction
- Structured funding solution pages organized by category (asset-based, working capital, term loans, specialized)
- Credibility-focused design for testimonials and real funding outcomes
- Balanced design treatment for both funding and credit-building offerings
- Developer-ready, fully structured Figma handoff
Results & Outcome
Business Loan Brokers came away with a clear, trust-building interface design that turns a wide, complex range of funding and credit-building products into an approachable, easy-to-navigate experience. The redesigned UX flow gives business owners a guided path from first visit to funding match, while the structured, developer-ready Figma files give the Business Loan Brokers team a strong design foundation to build and grow from.
